Case study
Repositioning a strategic and human-centered creative practice
Workshops, creative coaching and CMS-powered digital presence designed for clarity and impact.
Client
Artrospection • Mathilde Gautier
Sector
Creative facilitation, arts and innovation consulting
Location
France & international
Scope
Digital strategy, CMS design and build, architecture, SEO
Context
Mathilde Gautier holds a PhD in Arts and has been a creative facilitator for over twenty years, leading Artrospection and supporting individuals, artists and organizations through workshops, creative coaching and custom programs. Her digital presence needed to support her diverse offering, clarify services and allow content autonomy.
Challenges
Clarity
Structure the services so visitors instantly understand workshops, coaching and creative facilitation.
Flexibility
Build a CMS that allows the client to independently manage content and events.
Credibility
Modernize visual expression to reflect international creative expertise.
Visibility
Establish solid SEO foundations for local and global discovery.
Audit of the previous site
Non-aligned visual identity
The previous presentation did not reflect the strategic and multifaceted nature of Mathilde's expertise.
Unstructured offer
Services lacked clear segmentation, making comprehension difficult.
Unsuitable CMS
The existing solution relied on an overly complex CMS whose structure made independent content and event management unnecessarily difficult.
Untapped SEO
Semantic structure did not fully capture key organic search queries related to creativity, workshops and professional facilitation.
Transformation
Editorial repositioning
Clearly segmented services with distinct categories.
Stronger visual hierarchy
Improved readability and structured layout.
CMS built for autonomy
User friendly back office enabling self-managed updates.
SEO foundations
Technical and semantic optimization to increase organic reach.
Outcome
A coherent, elegant platform reflecting a strategic creative practice.
Clear messaging
Smooth navigation
Autonomous content management
Structured SEO performance