Case study
Structuring a French language learning offer for the Swedish market
Strategic redesign and migration from Wix for a France based teacher operating in Sweden.
Client
Mots de Fle
Founder
Jade Montagnon
Sector
French as a Foreign Language
Location
Sweden
Scope
Strategy, architecture, design, technical migration, local SEO
Context
Based in Sweden, Jade provides personalized French language lessons.
Her previous Wix website no longer reflected the clarity and quality of her pedagogical positioning.
- Limited technical environment
- Unclear service hierarchy
- Offer difficult to understand
- Weak local SEO foundation
Challenges
Clarity
Make the offer immediately understandable.
Credibility
Strengthen professional perception.
Visibility
Structure SEO foundations for the Swedish market.
Coherence
Align visual identity with pedagogy.
Audit of the previous site
Wix dependency
The technical environment limited performance and scalability.
Unclear pedagogical hierarchy
Services lacked clear segmentation.
Linear user journey
Limited emphasis on benefits and learning levels.
Weak SEO foundations
No optimized structure for queries related to learning French in Sweden.
Transformation
Strategic repositioning
Clear structuring of services and levels.
New architecture
Simplified navigation focused on clarity.
Technical migration
More stable and performance oriented foundation.
Local SEO optimization
Structured content for Swedish search queries.
Outcome
A clear and professional platform aligned with a structured teaching activity in Sweden.
Clearer positioning
Improved user journey
More stable technical base
Stronger local visibility
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