Case study
Structuring the digital presence of a leading Manhattan WMS consultancy across the Nordics
Strategic design, premium identity and bilingual English and Swedish architecture for a consulting firm specializing in Manhattan Active WMS implementation across Sweden and the Nordics.
Client
Stratos N Logistics
Sector
Logistics and WMS consulting
Location
Stockholm, Sweden
Scope
Strategy, design, CMS, SEO, bilingual EN/SV
Context
A consulting firm specializing in Manhattan Active WMS implementation for complex warehouse environments across Sweden and the Nordics. The previous digital presence did not reflect the level of expertise or the strategic positioning of the company in a high value B2B market.
- Outdated site lacking visual hierarchy
- Expert positioning not communicated
- No structured GEO or SEO strategy
- No English version for international clients
Challenges
Positioning
Establish Stratos N as the Nordic reference for Manhattan Active WMS implementation.
Credibility
Convey deep technical expertise through design that meets B2B market expectations.
Visibility
Build a solid SEO and GEO presence on key WMS queries in the Nordic market.
Internationalization
Deploy a bilingual English and Swedish architecture to address the Nordic market and international English speaking clients.
Audit of the previous site
Generic and outdated visual identity
The site relied on a standard template with no customization, resulting in an aesthetic that failed to differentiate the firm from competitors in the logistics and WMS sector.
Expertise insufficiently highlighted
Services were presented in a descriptive and linear manner, without clear structuring that would convey the depth of Manhattan WMS technical specialization.
No search engine strategy
The site leveraged no structured SEO, lacking semantic architecture adapted to the technical and geographic queries of the Nordic market.
International market not addressed
The absence of an English version significantly limited reach among international clients and groups operating in English across the Nordic market.
Transformation
Strategic repositioning
Clear positioning as the Nordic Manhattan Active WMS specialist, with messaging structured by industry and expertise.
Premium immersive design
Modern visual identity with Stockholm ambient video, confident typography and strong visual hierarchy.
Bilingual architecture
Deployment of a bilingual English and Swedish structure to address the Nordic market and international clients.
CMS and content strategy
Implementation of an editorial CMS for the Insights section, enabling the client to publish technical articles independently and strengthen sector authority.
SEO and GEO foundations
Technical, semantic and geographic optimization to capture strategic WMS queries across Sweden and the Nordics.
Outcome
A professional, bilingual English and Swedish and strategically positioned digital platform that reflects the expertise of Stratos N and structures its presence across Nordic and international markets.
Expert positioning established
Bilingual English and Swedish architecture deployed
Editorial CMS for Insights
Premium B2B aligned design
SEO and GEO foundations in place