Case study
An online experience as thoughtful as the welcome in store
Full redesign of an existing website: visual clarity of information, reworked hierarchy and ease of use for a local shop in Gentilly.
Client
La Cloperie
Sector
Neighbourhood retail
Location
Gentilly, Val-de-Marne
Intervention
Full redesign, design, development
Context
La Cloperie is a neighbourhood shop located in Gentilly, in the Val-de-Marne. The existing website did fulfil its role as an online presence but no longer reflected the seriousness of the brand or the quality of the in-store welcome. Practical information was hard to locate, the visual hierarchy was unclear and the mobile experience felt clunky for visitors often in a hurry to check opening hours or the address.
- Practical information hard to access
- Confusing visual hierarchy
- Identity dated compared to the physical shop
- Clunky mobile experience
Challenges
Clarity
Surface the most useful information within the first second: what the shop offers, where it is located, when it is open.
Trust
Reflect the seriousness of the brand and the quality of the advice given in store.
Simplicity
A direct navigation, without detours, designed for visitors looking for a specific piece of information.
Local presence
Reinforce the local anchoring of the shop in Gentilly and the Val-de-Marne, without diluting its identity.
Audit of the previous site
Dated visual identity
The design no longer reflected the standing of the shop or the care given to the in-store welcome.
Hard-to-read architecture
Content overlapped and key pages were hard to reach in fewer than two clicks.
Underused mobile experience
Most visits came from mobile, without the experience being truly designed for those uses.
Limited technical foundations
Performance, semantic structure and local markup remained underused compared to the brand's potential.
Transformation
Editorial framing
A clear promise from the very first scroll, with a tone that mirrors the in-store welcome.
Simplified architecture
A focused structure around a few useful pages: about, products, reviews and practical information.
Full design overhaul
A contemporary, readable and warm interface, with genuine attention given to the mobile experience.
Development and local SEO
Fast site, clean semantic structure and local markup for Gentilly and the Val-de-Marne.
Outcome
A digital storefront that lives up to the brand: clear, welcoming and easy to use. Visitors find what they came for in seconds, and the shop gains credibility from the very first online touchpoint.
Practical information accessible at a glance
Smooth and polished mobile experience
Image aligned with the standing of the shop
Clean and lasting technical foundations