In an increasingly competitive dental market, your digital presence makes the difference. Patients choose their dentist online: reviews, website, location. A practice that does not master these levers misses a significant share of its growth potential.
A dental practice's website is not a passive showcase. It is a patient acquisition tool. Every element must be designed to answer the questions patients ask before booking: what treatments do you offer, what are your availabilities, is your practice modern and welcoming.
We design sites that address these expectations with clarity and elegance. Navigation is intuitive, practical information is immediately accessible and the design reflects the level of care you bring to your patients. No generic templates: every project is tailored to your practice, your positioning and your target patient base.
Regulatory compliance is built in from the design phase. Mandatory notices, privacy policies adapted to health data and adherence to professional body recommendations: we master these constraints so you can focus on your practice.
'Dentist + city name' is one of the most frequent search queries in healthcare. If your practice does not appear in the top results, your competitors are capturing those patients instead. Local SEO is the most effective and sustainable lever for a dental practice.
Our approach combines technical optimisation of your site, strategic management of your Google Business Profile and content creation that demonstrates your expertise. We work on the trust signals that Google values: patient reviews, information consistency across directories and your site's thematic authority on the treatments you offer.
A dentist's communication is governed by public health rules and by the profession's regulator. The information provided must remain honest, clear and non-comparative: no fees presented as a promotional argument, no before-and-after photos used for advertising, no solicited testimonials. These rules are not an obstacle — they simply steer the site towards information rather than promotion.
The second issue, often overlooked, is data. A contact form or an online booking module processes health data under GDPR. European hosting, no advertising trackers, clear patient information and limited retention are requirements we apply by default on every project.
Together, these two constraints have a welcome side effect: a restrained, fast site with no superfluous scripts, which reassures patients and which Google rewards for exactly the same reasons.
Communication is permitted but regulated: it must be honest, informative and must not take the form of comparative or inducement advertising. Presenting the team, the equipment, the treatments and the opening hours poses no difficulty. Promotional pricing or before-and-after photos used as advertising are not allowed.
By answering the questions patients actually type: how long an implant lasts, what fitting a crown involves, how emergencies are handled, how accessible the practice is. One page per treatment offered, combined with a well-kept Google Business Profile and recent reviews, covers most of the local demand without ever straying outside the professional rules.
Yes, provided the data is hosted in Europe, the patient is informed about the processing, retention periods are defined and no advertising tracker loads on the booking page. We favour European solutions and integrations that don't expose patient data to third parties.

AKREA DIGITAL has been a registered France Num partner since 2025, confirming our commitment to supporting small and medium businesses in their digital transformation.
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